הערות סיום

מבוא Meg James , " Omnicom , Publicis Merging to Create Global Advertising Behemoth , " Los . 1 Angeles Times , July 28 , 2013 , http : // articles . latimes . com / 2013 / jul / 28 / entertainment / la - et - ct - advertising - behemoth - created - by - omnicom - publicis - merger - 20130728 . Melissa Lavigne - Delville , " Five Unexpected Ways Brands Can Benefit from . 2 'Today s Auction Economy , " Forbes , March 1 , 2012 , http : // www . forbes . com / sites / forbeswomanfiles / 2012 / 03 / 01 / five - unexpected - ways - brands - can - benefit - from - todays - online - auction - economy / . The Harris Poll RQ Summary Report , Harris Interactive , February 2013 , http : // www . . 3 harrisinteractive . com / vault / 2013 % 20 RQ % 20 Summary % 20 Report % 20 FINAL . pdf . פרק 1 " 2012 State of the Industry : Energy Drinks , " Beverage Industry , July 18 , 2012 , http : // . 1 . www . bevindustry . com / articles / 85663 - 2012 - state - of - the - industry - report ? v = preview ...  אל הספר