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Decoded The Science Behind Why We Buy Phil Barden ) All Rights Reserved ( 2013 ) . Authorized translation from the English language edition published by John Wiley & Sons Limited . Responsibility for the accuracy of the translation rests solely with Probook Ltd . and is not the responsibility of John Wiley & Sons Limited . No part of this book may be reproduced in any form without the written permission of the original copyright holder , John Wiley & Sons Limited .  אל הספר