הערות

Rosenzweig, Phil . The Halo Effect . . . and the Eight Other Business Delusions That Deceive Managers . New York : Free Press, 2007 . Sunstein, Cass R . , and Reid Hastie . Wiser : Getting Beyond Groupthink to Make Better Decisions . Boston : Harvard Business Review, 2015 . על אסטרטגיה התנהגותית " . Lovallo, Dan, and Olivier Sibony . "The Case for Behavioral Strategy McKinsey Quarterly, March 2010, 30 ‑ 43 . Powell, Thomas C . , Dan Lovallo, and Craig R . Fox . "Behavioral Strategy . " Strategic Management Journal 32, no . 13 ( 2011 ) : 1369 ‑ 86 . Sibony, Olivier, Dan Lovallo, and Thomas C . Powell . "Behavioral Strategy and the Strategic Decision Architecture of the Firm . " California Management Review 59, no . 3 ( 2017 ) : 5 ‑ 21 . על יישומים של פסיכולוגיה התנהגותית בתחום המדיניות הציבורית Halpern, David . Inside the Nudge Unit : How Small Changes Can Make a Big Difference . W . H . Allen, 2015 . Thaler, Richard H . , and Cass R . Sunstein . Nudge : Improving Decisions About Health...  אל הספר