The urban context – "Bialik Hill" as a place / Maoz Azaryahu

עמוד:13

113 Gutman's mosaic and heard about the history of the area, which in its heyday, served as the "civic center" of the first Hebrew city . The official aspect of upgrading the area focused on three buildings : Bialik House, Shenkar House and the old municipality building, as well as the plaza which creates the geographical and historical context they all share . The task of upgrading the area commenced in the 1990 's . The municipality demolished Shenkar House in its entirety, and in its place a new building was erected, designed by architect Nili Portugali . This building was intended to function as a music center and library . The building's bold colors and architectural innovation stood in stark contrast to its neglected environment . The new building and the cultural activities that took place in it, gave the area a new vitality . About a decade after the construction of The Felicja Blumenthal Music Center and Library , Bialik House was renovated . It became a venue for literary events such as the launching of new books or evening seminars . Bialik Compound developed as an urban cultural center . As part of the area's revival the plaza became a gathering place during festive events such as the White Night celebrations that mark the declaration of the White City in Tel Aviv as a world heritage site . The target date for upgrading the district was the 100 th anniversary celebrations of Tel Aviv . As the anniversary neared, renovations started on the old municipality building, which was supposed to function as the city's historical museum . The name of the old municipality building was converted to Beit Ha'ir ) City House, in Hebrew ( : a place which held the memories of the city and displayed its history . The term Bait ) house, or home in Hebrew ( emphasizes the fact that the institution belongs to the citizens of the city . In contrast to Bialik House, which is dedicated to the story of the national poet who built it and dwelled in it, Beit Ha'ir is dedicated to the city and tells its collective story . On April 2 nd , 2009 the ceremony declaring the 100 th anniversary celebrations of Tel Aviv was held in Bialik Square . The ceremony was a tribute to the history of Tel Aviv and was attended by invitation only . The guests of honor included the mayor in office and the President of the State of Israel . For the public the opening ceremony was held two days later in Rabin Square, Tel Aviv's City Square . U . Keisari, "Why Do I Love Tel Aviv ? ," Kolno'a, 2 ) 4 ( , January 29 th, 1932, p . 6 . . 1 A . Droyanov, Tel Aviv Book , Tel Aviv Book Committee, Tel Aviv 1936, p . 283 . . 2 Ibid . . 3 "Welcome ! ," Haaretz, March 26 th, 1924 . . 4 About the buildings see : S . Vidrich, Bialik the Street, Porat Publishing, Tel Aviv 2004 . . 5 B . Taut, Die Stadtkrone, Jena 1919 . . 6 Davar, January 3 rd, 1927 . . 7 Davar, Letter to the Editor, October 25 th, 1961 . . 8 Davar, Letter to the Editor, July 26 th, 1962 . . 9 Davar, October 6 th, 1959 . . 10 Davar, November 13 th, 1959 . . 11

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